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The independent variable was social marketing, which included opinions on smoking topics, information, the extension of the cigarette trade, advertisements, and a warning on the package as images

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This keeps you from selling based on market cycles, which is usually a bad idea

As governments around the world strive to tackle public health challenges relating to tobacco-related disease and mortality, and as more guidance emerges on how to effectively manage the relationship among IP, public health and international trade, it seems likely that plain packaging of tobacco products will become a global standard

Yet, efforts to outlaw flavors have failed across Latin America